DELL TECHNOLOGIES — ENTERPRISE OPS & AI TRANSFORMATION
Design Operations at Scale: Transforming 800+ Designers for a $101B Enterprise.
The Challenge
Dell Technologies—a $101 billion enterprise—needed to fundamentally transform how design operated at scale. With 800+ designers spread across global business units, there was no standardized methodology, no shared language, and significant inconsistency in how UX contributed to product decisions.
The mandate was clear: create a scalable design operations infrastructure that could unify this massive team, elevate their capabilities, and align their output directly with enterprise strategy.
The First Internal UX Bootcamp
I designed and launched Dell's first-ever internal UX Bootcamp—a structured training program that standardized digital transformation methodologies across the entire design organization. The curriculum covered research frameworks, interaction design principles, accessibility compliance, and cross-functional collaboration protocols.
Beyond the bootcamp, I led the AI/ML UX strategy initiative, positioning Dell’s design team at the forefront of intelligent enterprise experience design. This included NorthStar strategic planning sessions conducted as SVP-level workshops, ensuring design strategy was directly woven into the company's executive vision.
Approach
Standardized digital transformation methodologies across all design verticals
Created AI/ML UX strategy frameworks for intelligent product experiences
Led NorthStar strategic planning at SVP-level executive workshops
Established scalable design operations infrastructure for 800+ designers