ABOUT MIGUEL ROBLERO
Executing leadership and end-to-end product design driven by AI & research.
I’m a U.S.-based design leader who combines hands-on product design with strategic leadership. As a Product Designer, I lead teams and initiatives while staying close to the work—from research and interaction architecture to AI-driven experiences and high-fidelity UI. Over the past 18+ years, I’ve delivered complex digital products for global brands including Marvel, Coca-Cola, Dell Technologies, and UT Austin.
I bring clarity to complex challenges, align teams around user and business needs, and help turn strategy into thoughtful, effective products. My practice spans user research, generative AI integration, and systematic UI execution, with a focus on experiences that support adoption, engagement, and conversion.
Leadership and End-to-End Product Design + AI Integration + Design Systems
Austin & San Antonio, TX • Remote / Global
18+ Years Hands-On UX/UI Product Execution
DIRECTOR OF UX & PRODUCT DESIGNer
Design that drives
measurable business impact.
Scaling design operations, aligning product strategy with C-suite objectives, and transforming complex enterprise ecosystems into revenue-generating experiences across SaaS, AI, and consumer platforms.
EXECUTIVE METRIC SUMMARY
18+ years • 50+ digital products shipped • Millions of users impacted across enterprise SaaS, AI, and consumer products.
TRUSTED BY GLOBAL BRANDS
EXECUTIVE CAPABILITIES
Where design meets business outcomes.
Strategic Design Alignment
Aligning product, engineering, research, and business stakeholders toward shared organizational outcomes.
Enterprise Scale
Modernizing legacy platforms and operating models for Fortune 500 enterprise organizations.
Design Systems & Governance
Building scalable, token-driven systems that accelerate multi-team delivery and elevate UI quality.
AI Product Strategy
Translating complex AI capabilities into trustworthy, intuitive, and high-value customer experiences.
Customer Experience
End-to-end journey design grounded in continuous research and measurable customer satisfaction.
Business Growth
Linking design strategy directly to revenue generation, user retention, and market adoption.
SELECTED WORK
Evidence over aesthetics.
MARVEL × COCA-COLA
Driving 1.95 Billion Global Impressions: The Marvel x Coca-Cola AR Ecosystem
DELL TECHNOLOGIES
Design Operations at Scale: Transforming 800+ Designers for a $101B Enterprise
SUBVRSIVE
Building an Enterprise UX Practice: Operationalizing Playbooks, Roles, & Design Rationale
Coke Activations
The digital hub is intended to serve as a central platform with multiple entry points
Voice AI
Custom-prompted Voice AI Employee to answer calls 24/7 and automatically book service appointments.
DELL
The ML/AI platform is an AI driven price recommendation and insights platform to maximize profit and customer loyalty.
EXECUTIVE FAQS
Answers for executive recruiters.
What scale of teams and organizations has Miguel Roblero led?
Miguel has 18+ years of design leadership experience. At Dell Technologies, he scaled design operations and training frameworks across an 800+ person design organization and aligned cross-functional teams spanning PMO, engineering, and C-suite leadership.
What quantifiable business revenue has Miguel generated?
Miguel generated $14.7M in program revenue for UT Austin's UX program, delivered a 19.79% increase in service revenue (+$300K parts revenue) for Rush Enterprises, and orchestrated global AR experiences driving 1.95B impressions for Marvel & Coca-Cola.
What is Miguel's approach to AI/ML product design?
Miguel specializes in designing trustworthy AI product systems that balance model capabilities with human oversight—reducing support resolution time by 38% and driving adoption across enterprise SaaS and consumer products.
What leadership roles is Miguel currently seeking?
Miguel is open to Director of UX, Senior Director of Product Design, and VP-level design roles across Enterprise SaaS, AI Platforms, and Fortune 500 corporations in Austin, TX, San Antonio, TX, or Remote.
CORE COMPETENCIES
Individual Contributor Execution
OPEN TO OPPORTUNITIES
Ready to talk design leadership?
Open to Director, Senior Director, and VP-level design roles at enterprise SaaS, AI, and Fortune 500 companies.