EXECUTIVE RESUME
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EXECUTIVE SUMMARY
Director of UX & Product Design
Accomplished Product Design Director with extensive experience driving design operations, product strategy, and cross-functional alignment within Fortune 500 tech environments. Proven record establishing North Star strategies, scaling multi-brand design systems, and bridging communication between Product Management, Design, and Engineering.
CORE COMPETENCIES & KEYWORDS
STRATEGY & LEADERSHIP
Design Systems Architecture, Strategic Workshop Facilitation, POMA Framework Integration, C-Suite Stakeholder Management, Team Leadership
EXECUTION & TECHNICAL
Rapid Prototyping, Design System Tokens, WebAR Experience Design, Information Architecture, Front-end Code Architecture (HTML/CSS/JS)
BUSINESS & OPERATIONS
Design Ops (DesignOps), UX ResearchOps, Curriculum Standardization, Revenue Attribution Modeling, B2B Workflow Optimization
EXPERIENCE TIMELINE
Director of User Experience
Subvrsive | Austin, TX
OCT 2023 — APR 2024
- Directed a multidisciplinary UX organization delivering enterprise digital products for globally recognized brands including Coca-Cola, Marvel, and Paramount[cite: 6, 7].
- Increased UX team capacity by 50% through strategic workforce planning, recruiting, coaching, performance management, and succession planning[cite: 6, 7].
- Authored UX Operations playbooks, research standards, facilitation guides, onboarding documentation, and governance frameworks that standardized delivery[cite: 6, 7].
- Facilitated executive and Design Thinking workshops that aligned teams around customer needs, organizational priorities, and business outcomes[cite: 6, 7].
Founder | Design Strategy & Human-Centered Design Consultant
Conexion Creative LLC | Austin, TX
OCT 2022 — PRESENT
- Advise executive leaders on Design Strategy, Human-Centered Design, organizational transformation, service design, and customer experience[cite: 6, 7].
- Lead organizational discovery—executive, stakeholder, partner, and employee interviews—to identify capability gaps and strategic opportunities[cite: 6, 7].
- Design and facilitate Human-Centered Design and systems-thinking workshops aligning organizations around future-state operating models[cite: 6, 7].
- Develop Design Operations playbooks, governance frameworks, and competency models that improve consistency, scalability, and delivery quality[cite: 6, 7].
Senior Product Design Enablement Practice Lead
Dell Technologies | Round Rock, TX
SEP 2019 — SEP 2022
- Led Product Design Enablement and competency development initiatives supporting Dell's global Design organization and its $101B business[cite: 6, 7].
- Directed strategy, planning, and facilitation for the NorthStar Workshop Summit, partnering with corporate sponsors, VPs, and senior directors[cite: 6, 7].
- Built and scaled Dell's enterprise Design Education and Mentorship Program, including competency frameworks and career development pathways[cite: 6, 7].
- Partnered with the VP of Design to build the business case bringing a multi-million-dollar software platform back in-house[cite: 6, 7].
Lead Facilitator & Instructor
2U / Trilogy – The University of Texas at Austin
AUG 2018 — OCT 2022
- Served as Lead Instructor for top-ranked UX/UI Bootcamp, teaching Human-Centered Design, Design Thinking, Service Design, and UX Strategy[cite: 6, 7].
- Partnered with university leadership on curriculum strategy, helping preserve a program valued at approximately $2.4M annually[cite: 6, 7].
- Mentored hundreds of UX professionals through coaching, portfolio reviews, career planning, and design critiques[cite: 6, 7].
Lead Product Design & User Experience
Rush Enterprises | New Braunfels, TX
AUG 2017 — SEP 2019
- Led Product Design and UX strategy for enterprise e-commerce and Service Center platforms across the nation's largest commercial truck dealership network[cite: 6, 7].
- Increased e-commerce revenue by 19.79% and user engagement by 40% through customer research and HCD-led usability improvements[cite: 6, 7].
- Directed multidisciplinary teams across Product, Engineering, Marketing, and Operations delivering digital transformation initiatives valued at ~$3M[cite: 6, 7].
Senior UX Designer
Business Integra – Job Corps | Washington, DC
DEC 2016 — MAY 2017
- Led Human-Centered Design initiatives supporting modernization of the national Job Corps digital ecosystem[cite: 6, 7].
- Partnered with federal executives, program leadership, and Product Managers to align user needs with digital transformation goals[cite: 6, 7].
- Produced personas, service blueprints, journey maps, and interactive prototypes supporting enterprise modernization efforts[cite: 6, 7].
Founder | Design Strategy & Human-Centered Design Consultant
M2R Design
JAN 2001 — NOV 2016
- Founded and led a HCD consultancy delivering Design Strategy, Service Design, and organizational transformation for Fortune 500, federal, healthcare, and higher ed clients[cite: 6, 7].
- Authored Design Operations playbooks, governance frameworks, and competency models adopted across client organizations[cite: 6, 7].
- Assessed organizational capabilities and developed mentorship and coaching strategies to strengthen client design teams[cite: 6, 7].
OPEN TO OPPORTUNITIES
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