DELL TECHNOLOGIES — ENTERPRISE SCALE & DESIGN OPS

Design Operations at Scale: Transforming 800+ Designers for a $101B Enterprise.

📈 ENTERPRISE SCALE

800+ DESIGNERS TRANSFORMED
$101B ENTERPRISE ECOSYSTEM
POMA FRAMEWORK INTEGRATION
Dell PBnX Miro Board Strategy

1. The Strategic Challenge

In large-scale enterprise environments like Dell Technologies, different business units often operate under competing priorities. The primary challenge in the PBnX Premium Brand Perception workstream was reconciling disparate functional requirements into a single, cohesive brand experience without sacrificing velocity or technical feasibility.

2. Cross-Functional Alignment & Facilitation

Operating as UX Director and Strategic Lead, I structured and facilitated high-velocity planning sessions across engineering, PMO, and product management teams. The goal was to establish shared terminology, map user journeys across siloed applications, and translate leadership vision into execution-ready guidelines.

3. Executive Peer Endorsement

"Special Thanks to Design Team Members for support and expertise in helping to prepare & facilitate multiple PBnX Premium Brand Perception workstreams... Your involvement, consultation & recommendations have been invaluable to establish key North Star guiding principles."

Tim Wilson PBnX PMO Lead, Dell Technologies