SELECTED WORK & CASE STUDIES
How design moved
the business.
Strategic product design initiatives and enterprise case studies delivering verifiable revenue growth, operational efficiency, and large-scale digital transformation.
ENTERPRISE STRATEGY • DELL TECHNOLOGIES LEADERSHIP
Design Operations at Scale: Transforming 800+ Designers for a $101B Enterprise
Orchestrated cross-BU alignment across isolated product teams, establishing North Star principles for the PBnX Premium Brand Perception workstream and embedding UX into POMA lifecycles.
GLOBAL CONSUMER INNOVATION • MARVEL × COCA-COLA LEADERSHIP
Driving 1.95 Billion Global Impressions: The Marvel x Coca-Cola WebAR Ecosystem
Architected a global WebAR UX Playbook spanning 30+ Marvel characters, maintaining 100% brand consistency and interaction standards across dozens of international consumer markets.
PRACTICE BUILDING & DESIGN OPS • SUBVRSIVE LEADERSHIP
Building an Enterprise UX Practice: Operationalizing Playbooks, Roles, and Design Rationale
Authored the core Design Operations Playbook, established explicit RACI role structures, embedded an ongoing research practice, and pioneered a design decision-justification methodology adopted globally by Coca-Cola.
DELL AI/ML RECOMMENDED PRICING PLATFORM FOR GLOBAL PRICERS AND MERCHANDISERS
ML/AI Pricing Platform
The ML/AI platform is an AI driven price recommendation and insights platform to maximize profit and customer loyalty
Inbound Voice AI Employee System
Building an Inbound Voice AI Employee via System Prompting
Build custom-prompted Voice AI Employee directly inside GoHighLevel to answer calls 24/7, parse conversation variables into CRM fields, and automatically book service appointments.
CONSUMER PRODUCT STRATEGY • THE COCA-COLA COMPANY LEADERSHIP
Global Digital Hub Platform Coke Activations
Redesigned digital consumer engagement models for Sprite, Fanta, and Schweppes, establishing zero-friction onboarding flows across 14 international markets.
OPEN TO OPPORTUNITIES
Let's build what's next.
Open to Director, Senior Director, and VP-level design leadership roles.