SELECTED WORK & CASE STUDIES
How design moved
the business.
Strategic product design initiatives and enterprise case studies delivering verifiable revenue growth, operational efficiency, and large-scale digital transformation.
ENTERPRISE STRATEGY • DELL TECHNOLOGIES
Design Operations at Scale: Transforming 800+ Designers for a $101B Enterprise
Orchestrated cross-BU alignment across isolated product teams, establishing North Star principles for the PBnX Premium Brand Perception workstream and embedding UX into POMA lifecycles.
GLOBAL CONSUMER INNOVATION • MARVEL × COCA-COLA
Driving 1.95 Billion Global Impressions: The Marvel x Coca-Cola WebAR Ecosystem
Architected a global WebAR UX Playbook spanning 30+ Marvel characters, maintaining 100% brand consistency and interaction standards across dozens of international consumer markets.
PRACTICE BUILDING & DESIGN OPS • SUBVRSIVE
Building an Enterprise UX Practice: Operationalizing Playbooks, Roles, and Design Rationale
Authored the core Design Operations Playbook, established explicit RACI role structures, embedded an ongoing research practice, and pioneered a design decision-justification methodology adopted globally by Coca-Cola.
CONSUMER PRODUCT STRATEGY • THE COCA-COLA COMPANY
Global Digital Consumer Engagement: 3.4x Repeat Engagement
Redesigned digital consumer engagement models for Sprite, Fanta, and Schweppes, establishing zero-friction onboarding flows across 14 international markets.
OPEN TO OPPORTUNITIES
Let's build what's next.
Open to Director, Senior Director, and VP-level design leadership roles.